An advertising agency
or ad agency is a service business dedicated to
creating, planning and handling advertising (and sometimes other forms of
promotion) for its clients.
An ad agency is independent from the client and provides an outside point
of view to the effort of selling the client's products or services. An
agency can also handle overall marketing and branding strategies and sales
promotions for its clients.
Typical ad agency clients include businesses and corporations, non-profit
organizations and government agencies. Agencies may be hired to produce
single ads or, more commonly, ongoing series of related ads, called an
advertising campaign.
Types of advertising agencies
Ad agencies come in all sizes. They include everything
from one or two-person shops (which rely mostly on freelance talent to
perform most functions), small to medium sized agencies, large
independents, and multi-national, multi-agency conglomerates such as
Omnicom Group, WPP Group, Interpublic Group of Companies and Havas.
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Agencies, Advertising, search engine marketing, marketing, search
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corporate, sales promotion, print ads ? Please scroll down.
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Wizard Marketing - Advertising On the the Internet |
Website Development - Search Engine
Marketing (SEM) and Search Engine Optimization (SEO) - Local
Internet Advertising. Now you can advertise your business in
San Francisco bay area and the entire world!
Expand your business - Expand your sales - Expand today
Call us for Search Engine Marketing 707 265-7913
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Need Some Action - Place Your Ad Here - Find Out How |
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Firefly Creative Company *
Full service Advertising, Marketing and Design for both print and
web
432 Center Street, Suite A Healdsburg, CA 95448
Business Hours: M-F, 9-5
707-433-6044 Fax: 707-723-0333
Email
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Armstrong Associates
2235 Mercury Way # 125, Santa Rosa, CA 707 527-8511
Boylan Point Agency
2525 Cleveland Ave # G, Santa Rosa, CA 707 544-3390
Creative Direction-Advertising
4054 Woolsey Rd, Santa Rosa, CA 707 542-9161
Glenn Martinez & Assoc
4185 Chaparral Ct, Santa Rosa, CA 707 526-3198
J B Communications
1421 Guerneville Rd # 230, Santa Rosa, CA 707 579-4977
Netporium LLC
3465 Happy Valley Ct, Santa Rosa, CA 707 575-5875
Ninetimes
537 4th St # H, Santa Rosa, CA 707 575-1375
Ponseti & Partners
618 4th St # 200, Santa Rosa, CA 707 542-5713
Robert Mather & Gibbs
400 Tesconi Cir, Santa Rosa, CA 707 575-8719
Rustad Marketing
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732 Paula Ln, Petaluma, CA 707 789-9347
Vinson Advertising
1502 Branch Owl Pl, Santa Rosa, CA 707 537-0478
Walker Group
822 Vaughn Ct, Santa Rosa, CA 707 538-4088 |
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An agency's size should not necessarily be considered a barometer of their
billing or ability to handle large accounts. Indeed, these days, smaller
boutique agencies are just as likely to count very large corporations
amongst their accounts.
Full-service, or Media-neutral advertising agencies have the talent and
ability to produce creative and advise clients for a full range of media,
for virtually any type of account, or company. Some agencies specialize in
particular fields such as medical, charitable, FMCG, white goods, retail,
etc. Other agencies specialize in particular media, such as print ads or
television commercials. Other agencies, especially larger ones, produce
work for many types of media (creating integrated marketing
communications, or through-the-line (TTL) advertising). The "line", in
this case, is the traditional marker between media that pay a
(traditionally 15%) commission to the agency (mainly broadcast media) and
the media that do not.
Lately, Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
firms have been classified by some as 'agencies' due to the fact that they
are creating media and implementing media purchases of text based (or
image based in some instances of search marketing) ads. This relatively
young industry has been slow to adopt the term 'agency' however with the
creation of ads (either text or image) and media purchases they do qualify
technically as an 'advertising agency' as well as recent studies suggest
that both SEO and SEM are set to outpace magazine spending in the next 3-5
years.
Not all advertising is created by agencies. Companies that create and plan
their own advertising are said to do their work in house. |
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