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An advertising agency

or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.

Types of advertising agencies

Ad agencies come in all sizes. They include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies, large independents, and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Interpublic Group of Companies and Havas.









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Firefly Creative Company
Full service Advertising, Marketing and Design for both print and web
432 Center Street, Suite A Healdsburg, CA 95448
Business Hours: M-F, 9-5
707-433-6044 Fax: 707-723-0333 Email

Armstrong Associates
2235 Mercury Way # 125, Santa Rosa, CA 707 527-8511

Boylan Point Agency
2525 Cleveland Ave # G, Santa Rosa, CA 707 544-3390

Creative Direction-Advertising
4054 Woolsey Rd, Santa Rosa, CA 707 542-9161

Glenn Martinez & Assoc
4185 Chaparral Ct, Santa Rosa, CA 707 526-3198

J B Communications
1421 Guerneville Rd # 230, Santa Rosa, CA 707 579-4977

Netporium LLC
3465 Happy Valley Ct, Santa Rosa, CA 707 575-5875

537 4th St # H, Santa Rosa, CA 707 575-1375

Ponseti & Partners
618 4th St # 200, Santa Rosa, CA 707 542-5713

Robert Mather & Gibbs
400 Tesconi Cir, Santa Rosa, CA 707 575-8719

Rustad Marketing 
732 Paula Ln, Petaluma, CA 707 789-9347

Vinson Advertising
1502 Branch Owl Pl, Santa Rosa, CA 707 537-0478

Walker Group
822 Vaughn Ct, Santa Rosa, CA 707 538-4088

An agency's size should not necessarily be considered a barometer of their billing or ability to handle large accounts. Indeed, these days, smaller boutique agencies are just as likely to count very large corporations amongst their accounts.

Full-service, or Media-neutral advertising agencies have the talent and ability to produce creative and advise clients for a full range of media, for virtually any type of account, or company. Some agencies specialize in particular fields such as medical, charitable, FMCG, white goods, retail, etc. Other agencies specialize in particular media, such as print ads or television commercials. Other agencies, especially larger ones, produce work for many types of media (creating integrated marketing communications, or through-the-line (TTL) advertising). The "line", in this case, is the traditional marker between media that pay a (traditionally 15%) commission to the agency (mainly broadcast media) and the media that do not.

Lately, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) firms have been classified by some as 'agencies' due to the fact that they are creating media and implementing media purchases of text based (or image based in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term 'agency' however with the creation of ads (either text or image) and media purchases they do qualify technically as an 'advertising agency' as well as recent studies suggest that both SEO and SEM are set to outpace magazine spending in the next 3-5 years.

Not all advertising is created by agencies. Companies that create and plan their own advertising are said to do their work in house. 



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