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Sonoma County, San Francisco North Bay, Ca. USA 

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Real estate investing involves the purchase of real estate for profit.

Profits are accumulated slowly by renting out properties in a cashflow method, or are generally improved and resold for a capital gain. In addition, real estate investors may wholesale properties as a means to make profits.


There are many gurus out there that contend that real estate is a panacea where you cannot lose money. Although this is false, there are a number of advantages to investing in real estate.

The first big advantage is that it is an extremely expensive product. Each sale you make generates more profit potential for this reason.

Leverage, or the ability to borrow based on the value of the property, is probably the second greatest advantage. It is much easier to finance real estate than any other product. While investing in most assets requires the purchaser to have the full purchase price available for the asset, in real estate investing, one only needs to have a fraction of the purchase price available (like 5%, 10% or 20%) as a down payment. Therefore, real estate, although incredibly expensive, is still easier to buy than say, a piece of industrial equipment of the same value.



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Alphabetical Listings

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Carco Investments
520 Mendocino Ave, Santa Rosa, CA 707 526-2039

CWS Real Estate Investments
PO Box 1925, Sonoma, CA 707 938-9238

Jim Groom Investments
6400 Redwood Dr # 103, Rohnert Park, CA 707 584-0101

M & S Associated Investments
725 E Washington St # 100, Petaluma, CA 707 765-2300

Portfolio Property Investors
29145 Arnold Dr, Sonoma, CA 707 939-7099

Rossi Realty Investments Co 
Marie Rossi
700 Central Ave # D, Napa, CA 707 252-0700

Vicini Investments
62 Brookwood Ave, Santa Rosa, CA 707 525-9400

Still can't find it? Try searching our entire site, the San Francisco North Bay Area ( Marin, Napa, Sonoma and Solano Counties)  and the world wide web below.
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Local advantage is rarely discussed but it stands to reason that you know your neighborhood better than a real estate investing expert would if they were in another part of the world. This creates an advantage the beginner can exploit in his market.

The bulk of the world's assets are in real estate.

One way a beginner can get started in real estate investing without taking on any personal risk is to 'bird dog', or hunt for good deals, for another more experienced investor. This allows the beginner to learn to find and recognize value.


Real estate is an illiquid investment that needs maintenance and taxes to be paid. A balanced investment portfolio has some liquid assets that can be quickly converted to cash to sustain the real estate when its returns are not sufficient to pay its recurring costs.

During a real estate boom, speculators can be prone to make purchases without precalculating the costs involved in the purchase and for the ongoing costs of a property. The real estate can then sometimes work against them instead of for them, realizing a loss at resale.

There is no guarantee that values will maintain themselves as society changes; megatrends can cause large scale changes.



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